POS (Point Of Sale, really: POSM – Point Of Sale Materials, additionally POP – Point of Purchase) is showcasing material or publicizing put beside the product it is advancing.

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Brand proprietors get ready POS materials and afterward haggle with retailers the states of their presentation in the store. POS material permits to feature the item among others from a similar class and draw clients’ consideration. In a serious market, POS material can impact clients’ choice to pick a particular brand.