Consistently, there are hundreds—maybe even thousands—of promoting messages thumping on your head attempting to access the piece of your mind that chooses to purchase things. With such a lot of cash in question, it’s not really astounding that sponsors go to such phenomenal lengths to grab our eye. The main difficulty is, our minds habituate: they rapidly become acclimated to seeing something very similar again and again. So the publicists need to continue considering new deceives to remain one stride ahead. Perhaps the most recent thought is to print banners, magazines, and book covers with lenticulars—pictures that appear to change as you move your head. We should investigate how they work!

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What have lentils have to do with it?