A high intent customer spent their time on website and adds one or ore products in the cart and exits from the website without any single purchase called shopping cart abandonment. absolutely we cannot do anything for this except clear analysis. we should carefully analyse why does the the customer abandon the cart.ecommerce retailers should understand the specific reasons behind the shopping cart abandonment.
Shopping Cart Abandonment Rate Calculation
Shopping cart abandonment rate = [ 1- (total no. of completed purchases/number of carts created) ] x 100%
When we analyze the cart abandonment issues through device mobile and tablets have very high cart abandonment ratio compare to desktop. the reasons behind the cart abandonment are just looking researching, pricing issues, shipping issues, shortage of product and technical issues