Nowadays, convenience is king and there are few innovations in the restaurant industry have proven as consistently valuable as the drive-thru. For quick service restaurants (QSRs), drive-thrus not only offer convenience for customers but it is an added revenue stream that concurrently increases overall business efficiency. If your restaurant has the space, checks the zoning “boxes” and has town approvals to make a drive-thru happen, it is the best investment you can make.
[Continue reading…]The Digital Drive-Thru Revolution: Why Traditional Drive-thru Are Fading
Many of today’s drive-thrus are no longer just a backlit menu board with a speaker enclosure. As generations age up the expectation for technology to impact their experience has supplanted many of the “old school” ways of doing things – and rightfully so! From operational efficiency to real-time marketing, the shift to digital brings a bevy of benefits that help QSRs stay competitive in a fast-moving industry.
[Continue reading…]Slightly Skewed Teams with Origin Displays for their Menu Board
Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards is pleased to announce the work they have completed for Slightly Skewed, a first-of-its-kind grilled Asian food truck based out of Sacramento CA. Slightly Skewed teamed up with Origin Displays after an exhaustive search for a magnetic menu strip provider. Slightly […]
[Continue reading…]Measuring Your Cost of Time When it Comes to Menu Boards
Earlier this year I was at a seminar where one of the speakers (whose name escapes me) outlined various steps on how you can determine who your best clients are. Although I had more than one take-away from his presentation there was one that stood out. Often time’s businesses think that their best clients are […]
[Continue reading…]Industry News
Seeing as how it has been a while that we have passed along some good reads, we thought we’d take this week to do so. As we wrap up the 3rd quarter of 2013 and stare the holiday season down, these articles, courtesy of QSR Magazine, take a look at some interesting ideas and concepts […]
[Continue reading…]Popingo’s Upgrades Digital Signage with Origin Displays
Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards announced today that they have completed the design and integration of their Origin Elite menu board system, powered by SmarterSign, for Popingo’s Convenience Stores. What will start as a new four screen set-up at a single location, it will conclude as […]
[Continue reading…]What to Make of the Menu Board Industry?
You know that thing called the Internet? Well, it isn’t a fad and it’s not going away. In fact, some studies have shown that 27% of the world’s consumers do their shopping online with that number creeping to 55% during the holiday season. It increases even more when you consider those who do competitive “browsing” […]
[Continue reading…]4 Determinations to Make Before Ordering a Drive-thru Menu Board

Restaurant owners seem to have an increased interest in adding drive-thru menu boards to their locations. This should come as no surprise considering that those with drive-thrus see 60-70% of their total revenue pass through the lane. Because of this fact, people become easily enamored with the idea of what a drive-thru could do for […]
[Continue reading…]4 Steps to Guide the Signage Process
When it comes to signage we see it time and time again where there simply isn’t enough thought put in to getting the most bang for your buck. “I need menu boards,” or “I need an outdoor sign with my company name on it,” are examples of the conversation starters we constantly hear. This isn’t […]
[Continue reading…]Tips for Online Menu Board Searches

Gone are the days of pulling out the phone book, looking through the yellow pages and trying to find what you are looking for. The masses are taking to yahoo, bing and mostly Google to search for the goods, services or information they want. When it comes to menu boards and all other ancillary signage […]
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