Diamond Factory, with the objective to make beautiful jewellery & gemstone accessible, affordable and forever wearable. After speaking to hundreds of women & men across the country, we came to find that there was a common dilemma women faced - picking between expensive jewellery for special occasions, and everyday jewellery that was of inferior quality and was not keeping pace with their changing lifestyle. Diamond Factory was founded, to give women access to modern, fine jewellery, that was also wearable everyday.