Modern life has become significantly impacted by social media, which serves as a continual source of distraction for many people. If utilized properly, it may also be a robust tool for productivity.

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Di tengah penggunaan media sosial yang semakin tinggi, social media marketing menjadi salah satu bentuk marketing yang memiliki banyak potensi. Sebelum mengetahui keunggulannya, mari kenali lebih dekat apa sebetulnya jenis marketing ini.

Social marketing merupakan jenis marketing yang berfokus kepada marketing yang menggunakan media sosial sebagai channel utamanya. Mulai dari Instagram, Facebook, Twitter, maupun Tiktok, bergantung kepada target market yang dibutuhkan.

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Facebook alone has 2 billion members, with more on the way. With over 800 million members, Instagram is the second-largest social media site. It is also the most popular. The number of people using social media these days is in the millions.